Different Expressions of the Concept of Corporate Culture

Regarding the concept of corporate culture, there are many different understandings and expressions:

1. American scholars John Kotter and James Heskett believe that corporate culture refers to the corporate values and business practices shared by various departments in an enterprise, at least by the senior management of the enterprise... It refers to the common cultural phenomenon shared by various functional departments of a division in the enterprise or departments located in different geographical environments.

2. Terrence Deal and Allan Kennedy believe that corporate culture consists of values, heroes, rituals and ceremonies, cultural networks, and the corporate environment.

3. William Ouchi believes that corporate culture is "aggressiveness, defensiveness, flexibility - that is, the values that determine the patterns of activities, opinions, and behaviors."

4. Corporate culture is a new modern enterprise management theory. For an enterprise to truly enter the market and embark on a path of relatively rapid development, good efficiency, continuous improvement of overall quality, and coordinated economic development, it must popularize and deepen the construction of corporate culture.